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URFILEZ™ PRIVACY POLICY

Your privacy is important to UrFilez.  Please read the UrFilez Privacy Policy below to learn more about the information collected, how UrFilez uses and shares this information, and your options to control how information is used or shared.

URFILEZ™
PRIVACY POLICY
(Last Updated on December 30, 2011)

This privacy policy ("Privacy Policy") applies to UrFilez SPC and its affiliates ("UrFilez," "we," "us," or "our") with respect to our operations in Bahrain or other countries for the Internet radio services that we offer through our website located at www.UrFilez.com (the “Site”), supported mobile devices, consumer electronics devices and other mechanisms (collectively, the "UrFilez Services").  The purpose of this Privacy Policy is to inform you about information that UrFilez may collect, how UrFilez uses that information, and how you can control how that information is used or shared. We want to highlight some key issues to keep in mind about our data collection and use practices. For information about your obligations and use of UrFilez Services, please see our Terms of Use.

We will continue to evaluate this Privacy Policy against new technologies, business practices, and our users’ needs, and may make changes to the Privacy Policy accordingly. Please check this page periodically for updates. If we make any material changes to this Privacy Policy, we will post the updated Privacy Policy here and notify you by e-mail or by means of a notice on our website's home page.

The types of information we collect

We have several areas where you can submit information to us, and we also have features that automatically collect information from users of the UrFilez Services and visitors to our Site.

Information you give us:

To enable you to enjoy certain features of the UrFilez Services, we may collect certain types of information during your interactions with the UrFilez Services.  For example, we may collect information when you:

• Register to use the UrFilez Services;
• Post comments on UrFilez pages or use other community and social networking features that are part of the UrFilez Services;
• Participate in polls, contests, or other features of the UrFilez Services; and
• Sign up to receive e-mail newsletters.

When you register, we ask you to provide your e-mail address, as well as a password for your account.  We will not sell or give your e-mail address to other companies for their marketing purposes.

If you choose to subscribe to fee-based portions of the UrFilez Services, you will also be asked to provide your name, credit card information, billing address and phone number. When you contact us by e-mail, we retain the e-mails that you send to us.

Information we receive from third parties:

We may receive information about you from third parties and store it in our databases with other information (including personally identifiable information) that you provide to us. Some examples of these third parties are listed below:

• Service partners and advertisers that make features available through the UrFilez Services;
• Service partners through whom we allow registered users to access UrFilez Services;
• Marketing companies that create professional marketing lists or sell other marketing data;
• Other websites or applications that you have registered to use, or that people you know have registered to use, when we allow those websites or applications to interact through UrFilez Services to provide personalized services to you. In some cases, those websites or applications may automatically provide us with information about you to facilitate personalization unless you use the controls available on those websites or applications to opt-out of such sharing.

UrFilez is not responsible for, and will assume no liability, if a business partner or other entity collects, uses, or shares any information about you in violation of its own privacy policy or applicable law.

Information that we receive from other users:

We may collect information about you from people who have stored information about you when they elect to use our social networking or community features, or when they enable connectivity with another website or application where they have stored such information. For instance, your friends may have stored information about you in places such as friends’ lists, address books, or photos on our site and other sites with which UrFilez interacts.

We may also collect your e-mail address when people you know share a station with you, but we will not add your name to any of our mailing lists as a result of this feature.

Automatic Data Collection:

Copyright Tracking: UrFilez incorporates software that is designed to protect the copyrights associated with the tracks you listen to and to ensure that artists and copyright owners receive applicable royalties. This software identifies and counts the songs you have accessed so that we can report on listening in the aggregate to music licensing agencies. These reports do not contain individual user data.

Service partners: When you access the UrFilez Services through a service partner, we may add select aspects of your registration information (such as your e-mail address and/or device ID) so that we can recognize which of our Partners or other sign-in pages to send you to when you log on to the UrFilez Services.

Tracking technology: We use what are commonly called "cookies," a small data string our server writes to your hard drive, and other tracking technology (such as Flash Persistent Storage) to help us manage and track your interaction with UrFilez Services. These technologies collect non-personally identifiable information to improve UrFilez Services to keep count of return visits to our site or our advertisers' or partners' sites, collect and report on aggregate statistical information, save your password and login information, and/or display advertising or content based on your interests. We may also capture other data such as search criteria and results, date, time, connection speed and IP addresses. Third parties whose products or services are accessible or advertised via the UrFilez Services may also use cookies, and we advise you to check their privacy policies for information about their cookies and other privacy practices.

We also use third party advertising companies to deliver ads to you when you use the UrFilez Services. In the course of providing this service, our third-party advertising companies may place or recognize a unique cookie on your device which collects non-personally identifiable information about your visits to UrFilez, such as the number of times you have viewed an ad (but not your name, address, e-mail address, telephone number or other personally identifiable information).

How we use the information we collect

We use the information that we collect and you provide about yourself for the following purposes:

• To customize and personalize your UrFilez experience through advertising and other content.
• To enhance the user experience in our network of sites. We use tracking information to determine how well each page and station performs overall based on aggregate listener demographics and traffic patterns to those pages and stations. This helps us continue to build a better service for you.
• To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in and renew paid services, polls, contests, and message boards.
• To send you information that you agreed to receive about topics that we think will be of interest to you.
• To alert you to UrFilez Services' latest developments and features.

We also may use and share non-personally identifiable information. The use and disclosure of such information is not subject to any restrictions under this Privacy Policy. Additionally, we may de-identify personally identifiable information and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners in order to analyze site usage, improve the UrFilez Services and your user experience, or for other similar purposes.

How the information we collect is shared

We will make your personally identifiable information available to other companies, websites, applications or people in the circumstances listed below.

• When you provide information in the course of your use of the UrFilez Services by participating in community and social networking features such as forums, station sharing, user opinions and reviews, or other forms of public communication and interaction.  Any information that you post in our community and social networking features is available to members of the public.
• When you elect to allow us to share information at the time that you register with us or provide us with the information, or through a subsequent affirmative election.
• When we hire or partner with third parties to provide specialized services on our behalf, such as credit card processing, sweepstakes management and prize fulfillment, data processing, customer/support services and special products or services that we choose to make available to our registered users.
• When you search for artists or listen to stations via the Services. Information about the artists, songs, and stations you have created or listened to may be made publically available.
• When we jointly offer certain features or services with third parties, such as service partners that make features available through the UrFilez Services, business partners through whom we allow registered users to access UrFilez Services, advertisers, or marketing companies. When you use these features or services, you grant us permission to pass your UrFilez registration information back to that service partner. Their use of your information is subject to their applicable privacy policies.
• When we work with a third party to provide personalization to the UrFilez Services through connectivity to another website or application. We may also share your information with a third party when we jointly offer a service or a feature with that third party, such as connectivity with other websites.
• If you unsubscribe for a mailing that we send to you on behalf of a third party, we may share your removal instructions with the third party so that your e-mail address may be added to that company's list of people to whom they will not send e-mails directly.
• In connection with a merger with another entity, or in the event of a transfer of all or some of our assets.
• When we have a good faith belief that we are required to do so by law or in response to a law enforcement agency's request, or in a situation where disclosing your personal information is necessary to identify, contact or bring legal action against someone who may be causing injury to UrFilez, our users or members of the public.

How we protect your information

We have implemented commercially reasonable physical and electronic security measures to protect against the loss, misuse, and alteration of your personally identifiable information. Despite our best efforts, however, no security measures are perfect or impenetrable.

You have significant control over the information that is shared with other UrFilez users and the public through the privacy settings for your profile.

To opt-out of newsletters, promotional or marketing correspondence: Send an e-mail to support@UrFilez.com or follow the opt-out instructions provided in such correspondence. If you use more than one e-mail address, then send your opt-out e-mail from each of your e-mail addresses.

Your election not to receive newsletters, promotional and marketing correspondence, and other notices from us will not preclude us (including our employees, contractors, agents and other representatives) (a) from corresponding with you, by e-mail or otherwise, regarding your existing or past relationship with us, or (b) from accessing and viewing your personal information in the course of maintaining and improving the UrFilez Services.

Contact us

If you have any questions or concerns about this Privacy Policy, or the privacy practices of UrFilez, you can e-mail us at support@UrFilez.com.